Consumer electronics

73% SAID THEY WOULD BE LIKELY TO INTERACT WITH TOUCHLESS TECHNOLOGY IN THE FUTURE.
– Intel 2020

The shift to touchless technology drives product design and User Interface (UI) to be simple and clutter-free to deliver premium experience and safety. The user experience should be familiar and minimalistic to be adopted by different user groups. Products designed by Omuus are forerunners on the rapidly changing market and therefore relevant for the consumer.

Healthcare

95% OF CONSUMERS WANT COMPANIES TO IMPLEMENT PHYSICAL PROTECTION AND DISTANCING MEASURES TO HELP KEEP THEM HEALTHY.
– FleishmanHillard Inc 2020

Consumers no longer view themselves as patients but rather as clients. They want healthcare services whenever and where ever they are. Therefore, medical wearables are becoming accessories and they need to support consumer trends and lifestyle. We love to design products that improve healthcare services, provide safety and are aspirational for the consumer.

Vehicle design

25% OF CARS SOLD WILL HAVE ELECTRIC ENGINES BY 2025
– Goldman Sachs

Sustainability drives the future of automotive industry into a light weight and adaptable solutions. Automotive industry is driven by the power of in-depth trend and consumer research in the vehicle design process. The main focus of CMF (colors, materials, finishing) design in automotive industry is finding new approaches for designing a vehicle – to create a new iconic design language. With new material innovations providing the energy efficiency.

B2B

Over 70% more brand impact and engagement with design that appeals to more than 3 senses. More senses = more loyalty.
– Millward Brown Research

We are at the dawn of a new type of shopping experience where the line between the online and offline is blurry. The concept of phygital, combining fysical and digital, is set to transform brick-and-mortar stores into blank canvases, branded digitally with artificial intelligence and virtual reality. Omuus approaches the digital and physical act as one entity, enforcing a strong brand experience. We design the best-in-class usability with premium functions to make technology familiar and approachable.

Smart home

74% LOOK FOR INNOVATIVE PRODUCTS AND SERVICES ASSOCIATED WITH EMERGING TECHNOLOGIES.
– Luxurysociety​

Product design demands a holistic view with an understanding of consumer lifestyle for all the brand touch points. The future of home appliances is all about owning less things and investing to a sustainable future. We believe that home appliances need to provide high performance and high quality of life for the consumer.

Marketing strategy

Phygital multisensory immersive experiences are highly effective.
They create vivid brand associations, are more memorable and engage consumers at a much deeper level.
– Gemme Calvert, neuroscientist & neuromarketing expert

Brands need to support fluid lifestyles and should create emotional connection to the values they promote – experiences over things. Storytelling is a big part of design and marketing; it allows designers to create unique experiences. We define what is the real problem and design real innovation, creating evoking stories while doing it.