CMF Combination II

UTOPIA CMF This example creates impact by generating the feeling of mental tranquility with subtle shifts using iridescence in new ways. The seasonal CMF generates a feeling of empathy, containment and gender appeal. The base provide longevity in the market with the...

CMF Combination III

UTOPIA CMF This example uses a combination of two bold CMF samples to create maximum impact. Rich textures and colors that boosts creative energy. To balance this, the seasonal CMF provide a smooth and gloss surface generating the feeling of peace of mind. Meanwhile...

About

About Utopia: sustainability with future twist New 7SEC. CMF Futures© service is created in co-creation with industry experts. There are many trends going on at the moment, and we are interested in the user behaviour due to the global pandemic. In our global survey we...

CMF Combination I

UTOPIA CMF The impact of CMF in this example generates optimism in effective marketing and richness of material. The seasonal CMF plays a supportive role bringing a more gender & regional appeal to the palette. The base provides primarily neutral classics with a...

UTOPIA Description

UTOPIA:In a world of climate change, technology breakthroughs, demographic changes and shifts on many fronts, the concept of utopias has become a life line of hope for us today because it gives us something to strive towards. It motivates us to rethink the structures...

CMF Strategy

UTOPIA CMF STRATEGYIMPACT CMF Effective use in marketing Primarily used for new product launches SEASONAL CMF Supportive palette to impact CMF More gender & regional appeal BASE CMF Primarily neutral classics Provide longevity in the market

Supportive data I

SUSTAINABILITYCONSUMER ATTITUDES TOWARD SUSTAINABILITY Even though many were assuming that the Covid-19 crisis would wipe away initiatives to solve the climate change for sustainable future, the consumers consider sustainability ever more important according to recent...

Last words

When we started the research for the Utopia theme, we had to acknowledge the sheer fact that we only see the beginning of the changes driven by the aftermath of global pandemic to the material technologies and to the CMF design. This crisis demands strategic thinking,...

Supportive data II

SUSTAINABILITY: THE GROWTH OF BIOPLASTICSGlobal forecasts predict a rapidly growing market for these novel bioplastics in the next few years in various industries. The drive for the growth is from climate change initiatives, country regulations, pull from the market...