As a colour and material designer, my job is to keep on top of global as well as local design and consumer trends. Based on upcoming trends I create compelling product expression directions for clients, to attract and excite their target consumers. This includes keeping track of new material innovations and supplier capabilities. At the end of the day, feasibility is the key to have the product in market.

Our objective was to concept the next generation mobile payment terminal to fit perfectly to the Arcelik TOKEN Financial Technologies portfolio. The design drivers set for BEKO Sardis were best-in-class usability and masstige look and feel.

Today at Omuus I hold a role as a Creative director and country manager from London. I have a background from the corporate world, so working for a small agency is very different. One needs to be hands on in every level of design process.