Research
Data driven design is fundamental for Omuus. Our philosophy is to design today for the brand to be relevant for consumers in coming decades. It is crucial for our work to regognize weak signals of trends at early stage to help companies be forerunners on a rapidly changing market.
CMF design
CMF Design creates competitive advantage and boosts brand recognizability on the crowded market. It is about connecting peoples’ experience and expectations seamlessly. CMF design is an essential part of design team and product creation. CMF design teams are collaborating with industrial and UI design, business, sourcing, quality, marketing, material suppliers and manufacturers. The responsibility toward the business and supplier requires thinking strategically about the material technology continuum. Transforming the thinking on portfolio level will improve the quality, project timelines and impact the overall cost of the materials.
Strategy
For commercially succesful products it’s crucial for CMF designers to understand the business side of designing a product. Which requires strategic and marketing planning and their application into product and market opportunities. To create a CMF design strategy, it requires knowledge of consumer insights and a skill to look five years to the future to gain a competitive edge in the rapidly changing market.
Material tech
We provide the technical perspective from the field of materials. Our work is to create production-oriented solutions for the designs, and to research and specify materials and manufacturing technologies. Important part of our work is to create new contacts in the field and maintain global supplier network and material sample collection with raw material suppliers. The responsibility toward the business and supplier requires thinking strategically about the material technology continuum.
Library
Over the years we have built the physical material technology archive to explore, touch and feel. Today our library has more than 12 000 samples, and our team constantly adds new inspiring materials from our global network. To support the product development in a rapid phase, we constantly keep up on the trends, the supplier network and global fairs and exhibitions that lead to the curated materials library suitable for consumer electronics. The CMF Material library is for various industries and needs, for start-ups and mass production scalable solutions.
Our newest addition – the phygital material samples answer to the timely need of showcasing materials in a digital form. We are capable to create digital samples answering your specific request as well as reflecting the most recent trends and innovations.
Lectures & Workshops
Our CMF specialists has provided numerous international lectures for wide audiences. The development of CMF for the industry, enterprises, products and designer has extraordinary significance, its popularity has also given birth to the whole industry chain of disruptive innovation. In the future, CMF design will become one of the necessary skills of industrial designers, it is predicted that CMF will affect the industrial scale that will reach trillions of dollars.
All industries
Contact for CMF design projects
As consumers are becoming more aware of their consumption habits CMF design becomes a crucial aspect of design. CMF design strategy requires knowledge of consumer insights and a skill to look five years to the future to gain a competitive edge in the rapidly changing market. Attention to material design is ever more important from consumer value and production point of views.
Annina Verkkomäki
Chief creative director, Owner
