Venturing into smart home

RESEARCH / DESIGN CONCEPTING / CMF DESIGN / MATERIAL TECHNOLOGY ENGINEERING / UX & UI / ANIMATION / PACKAGING /

Designing Alexa type of voice-controlled home assistant for respected Arcelik, the worlds 5th largest white goods manufacturer under the Koc holding company. Aim was to create highly aspirational product for Turkish market that can stretch to cater other markets.

Designing Alexa type of voice-controlled home assistant for respected Arcelik, the worlds 5th largest white goods manufacturer under the Koc holding company. Aim was to create highly aspirational product for Turkish market that can stretch to cater other markets.

Driven by IOT design to analyze the data intoconcepting. We studied various adjacent industries to create holistic proposal, with multidisciplinary team to create the best acoustic design in the forefront of thedesign development.

Result – Various concepts with the premium, aspirational product language with pre-manufacturability. The research strongly directed the design development for a ‘design for all’ approach – the user experience for the product design to be familiar and minimalistic to be adopted by different user groups.

Driven by IOT design to analyze the data into concepting. We studied various adjacent industries to create holistic proposal, with multidisciplinary team to create the best acoustic design in the forefront of the design development.

Result – Various concepts with the premium, aspirational product language with pre-manufacturability. The research strongly directed the design development for a ‘design for all’ approach – the user experience for the product design to be familiar and minimalistic to be adopted by different user groups.