Insights from Trendwatching
First time in Shanghai last November TrendWatching was there as a part of trend tour to provide insights, how to win the hearts and minds of Chinese consumers. Presented by Acacia and Leroy, Asia head of trends and insights, and Nathania Christy, head of global insight network. Trendwatching is a half day deep dive into the best-in-class innovations from all over Asia, that are setting consumer expectations in the region.
Challenging the status quo
As a colour and material designer, my job is to keep on top of global as well as local design and consumer trends. Based on upcoming trends I create compelling product expression directions for clients, to attract and excite their target consumers. This includes keeping track of new material innovations and supplier capabilities. At the end of the day, feasibility is the key to have the product in market.
Ora – Key to wonders
Together with luxury brand’s Dolce & Gabbana, Hermès and designer brand Rfactory Omuus were to make specially tailored design Fashion carrying case for the Ora product. Luxury has shifted from status materials and known brands to experience driven design. Design...
Arcelik – Venturing into smart home
Designing Alexa type of voice-controlled home assistant for respected Arcelik, the world's 5th largest white goods manufacturer under the Koc holding company. Aim was to create highly aspirational product for Turkish market that can stretch to cater other markets....
Grundium – Revealing the invisible
Designing Grundium Ocus the world’s first portable digital microscope and scanner, truly a game changer in the field. Microscope design for mobile biotechnology to make daily work faster and easier. Aim was to create a call to action device with timeless yet precious...
Suunto – Designing for masstige
Masstige – mass market prestige for Suunto. Aim was to create a new collection credible and aspirational for both athletes and lifestyle users, for the athleisure trend. Driven by research – translating consumer desires and needs into tangible design tools to support...
Sensiqo – Branding for the love of premium wines.
Aim for high perceived value and sense of history for both brand identity and for the product CMF design. The Sensiqo innovation is world’s first patent pending technology without ice, water or chemicals to cool the wine bottle in just some minutes from room...
The role of designer is changing
Today at Omuus I hold a role as a Creative director and country manager from London. I have a background from the corporate world, so working for a small agency is very different. One needs to be hands on in every level of design process.
Bio design
Bio Design or Synthetic biology, also called bio-engineering, is an expanding market. It is expected to exceed $13.4 billion by 2019. This field is increasingly relevant to designers and everyone working in the field of design today should at least be aware of what it is.
SIMPLIFYING TECHNOLOGY
‘The need of simplification in technology means that there is a demand for technology to be more filtering, distilling and abstracting. This would contribute to increased focus and efficiency through clarity.’
POWER OF DESIGN IN MARKETING
Throughout history men have been storytellers. We easily forget facts and figures but can retell stories once we have heard them once. We at Omuus are advocates to the power of storytelling as strong part of our design.
DELUSIONS OF CMF
The tasks of a CMF designer begin from industry research to the creative process, strategic portfolio design, eventually to the execution and finally to design quality supervising. CMF designers need to be aware of the upcoming consumer and design trends, but also the new innovations in processes and materials. They need to be capable to supervise the production and application of the techniques. Understanding production processes enable creation of the most functional and beautiful product.