Designing for masstige

RESEARCH / CMF DESIGN STRATEGY / CMF PALETTE / MATERIAL TECHNOLOGY ENGINEERING /

Masstige – mass market prestige for Suunto.

Aim was to create a new collection credible and aspirational for both athletes and lifestyle users, for the athleisure trend.

Driven by research – translating consumer desires and needs into tangible design tools to support brand image and ultimately the sales.

Masstige – mass market prestige for Suunto.

Aim was to create a new collection credible and aspirational for both athletes and lifestyle users, for the athleisure trend.

Driven by research – translating consumer desires and needs into tangible design tools to support brand image and ultimately the sales.

Bold brand statement with portfolio level color and material palette that provide choice for the end customer.

Design goal for the project was to make sure products will be desired and adopted by global markets. We designed the Copper color in the palette to be a bold statement. Iconic color to be strongly used in the marketing, that draw the attention and eventually fall in love with.

Bold brand statement with portfolio level color and material palette that provide choice for the end customer.

Design goal for the project was to make sure products will be desired and adopted by global markets. We designed the Copper color in the palette to be a bold statement. Iconic color to be strongly used in the marketing, that draw the attention and eventually fall in love with.