Branding for the love of premium wines.

BRAND EXPERIENCE / CMF DESIGN / APPLIED COLOR PSYCHOLOGY

Aim for high perceived value and sense of history for both brand identity and for the product CMF design.

The Sensiqo innovation is world’s first patent pending technology without ice, water or chemicals to cool the wine bottle in just some minutes from room temperature to minimum serving temperature.

Aim for high perceived value and sense of history for both brand identity and for the product CMF design.

The Sensiqo innovation is world’s first patent pending technology without ice, water or chemicals to cool the wine bottle in just some minutes from room temperature to minimum serving temperature.

The brand colors are derived from the color palette of wines and precious champagnes, and the product CMF design was the combination of crafted sustainable premium materials, minimal Scandinavian style to align to the ethereal plasticity of the product. There is a sense of naturalness and history through the use of recognizable materials inspired by classical objects of desire executed in modern way.

The brand colors are derived from the color palette of wines and precious champagnes, and theproduct CMF design was the combination of crafted sustainable premium materials, minimal Scandinavian style to align to the ethereal plasticity of the product. There is a sense of naturalness and history through the use of recognizable materials inspired by classical objects of desire executed in modern way.

Driven by the sensorial design and the customer journey, the project was strong co-creation with the owners, industrial design with Desigma and mechanical engineering MH-Tuotesuunnittelu. We studied the market and users, created analysis, strategy and design for the details to come alive with perfected execution. Products with finest quality, durable detailing and attention to details.

Result – The brand solution is easy to be imagined in your own home or hospitality setting and most ofall – to elevate the experience of the drink. The final emotional bond between the product and user is cemented when the product ages beatifully and the service design complements the entire experience for a life long journey.

Driven by the sensorial design and the customer journey, the project was strong co-creation with the owners, industrial design with Desigma and mechanical engineering MH-Tuotesuunnittelu. We studied the market and users, created analysis, strategy and design for the details to come alive with perfected execution. Products with finest quality, durable detailing and attention to details.

Result – The brand solution is easy to be imagined in your own home or hospitality setting and most of all – to elevate the experience of the drink. The final emotional bond between the product and user is cemented when the product ages beatifully and the service design complements the entire experience for a life long journey.