Design

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POWER OF DESIGN IN MARKETING

‘People are not interested in your company, your brand, your product. They really aren’t, sad as that may be,…

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DELUSIONS OF CMF

Delusion #1 CMF DESIGNER IS ONLY TO CREATE COLOR FOR PRODUCT DESIGN. The tasks of a CMF designer begin from…

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FROM THE BEGINNING TO UNKNOWN

#aboutcmf   Once upon a time there was an unknown field of design called Colors, Materials and Finishes (CMF)….

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ABOUT CMF

Reduce the risk of market failures. Satisfy all your target consumers senses. Optimize your sales and avoid the amount…

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EVENT: MILAN 2018

Milan Design Week is so much more than the Salon del Mobile furniture exhibition. We spent a lot of…

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BIOPHILIC DESIGN

Image: Per Boicel, Chelsea Flower show. The word biophilia means love of living things and you’re about to start…

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SOFT TECH

    There is a lot of interest revolving around soft materials entering the tech industry and changing how…

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