OMUUS https://omuus.com/ Experience led design Tue, 30 Nov 2021 13:47:03 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.2 https://omuus.com/wp-content/uploads/2016/12/thumbnail.png OMUUS https://omuus.com/ 32 32 Happy 10th year anniversary to Omuus! https://omuus.com/happy-10th-year-anniversary-to-omuus Tue, 30 Nov 2021 12:10:29 +0000 https://omuus.com/?p=53632 This blog post has been waiting to happen in my to-do list for a while. Why does it feel cumbersome to write about one’s own company – as creating content for so many other brands come with ease?

But alas, here we celebrate our 10th year anniversary as Omuus brand. To say the time has flown is understatement. I will try my best to elevate some of the stories of our adventures during these years.

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This blog post has been waiting to happen in my to-do list for a while. Why does it feel cumbersome to write about one’s own company – as creating content for so many other brands come with ease?

But alas, here we celebrate our 10th year anniversary as Omuus brand. To say the time has flown is understatement. I will try my best to elevate some of the stories of our adventures during these years.

Did you know Omuus is a family company? The story begins at Nokia, where myself and my sister Janina had been trained as CMF designers, being part of one of the most amazing teams in product development and design. When I left for maternity leave, and after the Microsoft acquisition happened, we decided together with my husband Tomi and Janina to start a business to offer CMF design as it was still in its infancy around the world in consumer electronics industry.

A bit of a background detail: Tomi is an airline captain, and our family have had the privilege to travel with him and have easy access to study the markets around the globe. In the beginning we had amazingly matching itineraries. One time for example he was the captain on my flight to Japan. Who else can say their hubbies take them to work on the other side of the globe?

Omuus projects have taken us to adventures in so many countries, visiting beautiful places and meeting wonderful people. Without this work it can be said that those places would not have been visited by us. One time I took the wrong train in Switzerland, traveled 1 hour to the wrong direction and another back with otherworldly scenery experience. Best wrong way trip ever. And the food, oh my, how I still have daydreams of the food we were offered in Istanbul while making a field study, or Omuus team travelling with car through Europe to meet different suppliers, what an adventure. And nothing beats the feeling when our team has successfully solved the problem the client has had.

In the beginning we were just a few, but we grew to be over 20 specialists over two continents, and started another company in Beijing to support the China projects. Our China colleagues have been amazing, we have spent countless of hours in meetings where the only spoken language is Chinese. Our Chinese colleagues have been incremental in understanding the Chinese market and user experience.

In my Nokia times my colleagues took the time to have lunch with me, and we continued that lovely practice in our company. In the beginning Tomi used to cook lunch for the team, and like a family we ate together. We have so many great memories of just enjoying the company around good bowl of food and you can see those images in the Omuus Instagram reel we posted. The global pandemic took those close moments away for few years, but we hope to start that tradition again when times are safer. The aftermath of the pandemic is still to be seen for both to Omuus and to our clientele, as the turbulent times are still upon us.

We have been fortunate to work with amazing partners, to do research on new and exciting technologies, curate sustainable materials and manufacturing technologies, finding the underlying drivers of user experience and translating all that data into designs, materials, colors and storytelling. Our people have always been our greatest asset, and we are thankful to have them grow together with Omuus to the company we are today. We have made Omuus as a platform for people to join and to grow into new roles. Cheers to all of our people out there who have been part of Omuus journey – until we meet again.

During these 10 years we have done dozens of lectures around the world, contributed to books, held hundreds of workshops, curated and validated our CMF methodology with over 300 projects and networked with embassies, research agencies and universities, collaborated with almost 500 suppliers worldwide and contributed to multidisciplinary teams of marketing, R&D, cognitive science, business, UI and UX design for various industries and across markets. In our Helsinki office we have material library tailored to technology industry, presenting over 12 000 material samples. To continue in the theme of numbers, this blog post is our 61st.

 

As a celebration to our 10 years, the Omuus website was redesigned and updated with the latest projects and services.

Each project is unique, and our promise is that we are equally dedicated, no matter the size or project content. I love how that excitement and dedication is also recognized by our clientele: ‘The Omuus team was very dedicated and reliable in their work. As a customer, I felt being the most important customer at that moment.Kultavilla.

Quite often the projects run in parallel, and there are multitude of details that need to be worked out simultaneously. We take pride in our attention to detail, and our ability to identify and take away the pain our clients have by providing actionable solutions.

A huge thank you to our clients for enabling us to do what we love!

 

Send me a note if you want to talk more, we are here for you!

Let’s work together for a sustainable tomorrow.

 

Stay safe!

Annina Verkkomäki

Chief Creative Director

annina.verkkomaki at omuus.com

www.omuus.com

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Awarded Design of Token Inc. Mobile Payment Terminal https://omuus.com/design-of-token-inc-mobile-payment-terminal Fri, 08 Oct 2021 07:00:17 +0000 https://omuus.com/?p=4128 Our objective was to concept the next generation mobile payment terminal to fit perfectly to the Arcelik TOKEN Financial Technologies portfolio. The design drivers set for BEKO Sardis were best-in-class usability and masstige look and feel.

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Our objective was to concept the next generation mobile payment terminal to fit perfectly to the Arcelik TOKEN Financial Technologies portfolio. The design drivers set for BEKO Sardis were best-in-class usability and masstige look and feel. Design, the user interface and interactions were designed to be simple, efficient and clutter-free to make payments and other functions feel more premium and to create a memorable BEKO brand experience.

Driven by research – Two displays, one canvas.

We conducted field studies in different markets by observing and analyzing the retail payment process. Markets were chosen based on their progressiveness in payment trends. The field study was created as a tool for business decision making.

One of the key observations from the field study was the inefficiency of the payment user experience. This observation led into the insight of the of secondary display. The dual display design is enabling an intuitive and smooth interaction between merchant and the customer. The displays are designed based on the unique needs of the merchant and customer, yet they acknowledge and complement each other, react to each other and behave as one canvas. The second display can also be used as a promotional platform when in idle mode.

Designing familiarity to the new technology.

According to the field study, there is also a need to shorten the onboarding period for merchants and their employees to learn a new payment system. Making technology familiar and approachable was crucial to shorten onboarding period. The experience and design language needed to be familiar to promote mass market acceptance. To make this happen, we brought in our past experience from the smart phone industry. The unity with the digital and physical design – how the digital interface elements is an extension of the physical device – became a guiding factor. The visual style, haptic feedback, animations and illumination patterns blend into the hardware and accentuate the best-in-class usability and the trustworthiness of the brand promise. The digital and physical act as one entity, enforcing a strong brand experience.

The business opportunity that arose from the field study was for Arcelik to achieve competitive differentiation and brand visibility in high end retail. Typically, the payment technology devices are hidden away when not in use. This observation led us to design the Beko Sardis to adapt to various high-end retail spaces.

The design was inspired by the multisensorial trend that will boost the trust and loyalty to the brands. The finance industry has started to create multi sensorial experiences, where the design needs to address beyond sight as a sense, to design also for the sense of weight, sense of touch and sense of hearing – enabling a strong brand experience. For example Visa’s new sensory style guide spreads into multiple modes of perception to uphold ‘that assurance that Visa is there, and the transaction has gone through’. Payment device body is designed to be smooth in the hand that supports use and mobility. The focus of CMF (colors, materials and finishes design) was to design the smooth metal and polished display glass surfaces together as interesting combination of contrasting elements. Light is used as an immaterial design element that is informative and also bringing the object alive. Body of the device is tailor made graphite colored aluminum.

Result – bold brand statement and design that was awarded by the prestigious CES 2019 Honorary award in the cybersecurity and personal privacy category.

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Bio-based material sourcing and productization for Weiste https://omuus.com/bio-based-material-sourcing-and-productization-for-weiste Mon, 16 Aug 2021 08:32:04 +0000 https://omuus.com/?p=53400 The post Bio-based material sourcing and productization for Weiste appeared first on OMUUS.

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Omuus was contacted to source and validate into production biobased material by Finnish family company Weiste to serve their pioneering Eco Christmas Collection. Weiste history with innovation is extensive with 100 years anniversary in 2024.

The challenge for the project was to serve very different product materiality in the Weiste portfolio, ranging from glass like transparency to more ornamental decorations. The material needed to be suitable for the existing production capabilities, and testing requirements for long lasting product quality.

 

Omuus material engineer Anne Taitto started the work with Weiste professionals, to analyze the technical requirements and locate the most potential supplier network for the task. The challenge worldwide is that there is much need and interest towards biomaterials, but certain biomaterials are unavailable due to the increase of demand. This was one of the main concerns, to be able to identify material that has longevity and capacity for the future.

The end result: Omuus connected with worldwide supplier network during the few weeks project to identify different material options for test trials. Weiste trials successfully selected a biobased material that met the technical requirements and was visually meeting the product portfolio needs. We are excited for the Weiste for their world’s first biobased Christmas decorations!

Do you want to know more about sustainable materials? Contact us and let’s discuss more of your needs!

Annina Verkkomäki +358 40 7680127

annina.verkkomaki@omuus.com

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Circular thinking and production – Nature Squared https://omuus.com/circular-thinking-and-production-nature-squared Wed, 07 Jul 2021 11:01:14 +0000 https://omuus.com/?p=53178 “We approach circular design not only by optimising the waste material during the production phase but also by optimising the knowledge, technology and skillset.” – Elaine Yan Ling Ng

OMUUS interviewed Elaine Yan Ling Ng the founder of The Fabrick Lab and also Chief Material Innovator at Nature Squared. In the interview Elaine will talk about alternative waste material, how it can be reused and applied in material design, what is essential in reusing such materials and how Nature Squared plays its part in it.

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Elaine examining eggshell quality in the lab.

“We approach circular design not only by optimising the waste material during the production phase but also by optimising the knowledge, technology and skillset.” – Elaine Yan Ling Ng 

OMUUS interviewed Elaine Yan Ling Ng the founder of The Fabrick Lab and also Chief Material Innovator at Nature Squared. In the interview Elaine will talk about alternative waste material, how it can be reused and applied in material design, what is essential in reusing such materials and how Nature Squared plays its part in it.

The interview concludes with Elaine referring to her learnings at the University of Cambridge*, on how to lead a company towards a more sustainable business management.

*University of Cambridge, Institute for Sustainability Leadership, Business and Sustainability Management

 

Experimenting Nature Squared own RGB with natural dye extract.
Sneak peek of Nature Squared marking kit,
Elaine has designed a range of palette that provide pre design tile combination for interior designers to choose from.

The future of material technology has to look towards the type of waste people are producing. Consumption and production inevitably link with each other therefore the focus needs to go into what kind of products we create. It becomes the brands responsibility to produce in a more responsible way. 

For Nature Squared circular design is not only about optimizing the waste material during production but also about understanding the social aspect of using the material. Their factories are located in Cebu, Philippines and for that surrounding eggshell was the obvious material that there is a stable supply off and therefore has a direct impact to its surroundings. Using the eggshell waste benefits the locals through the picking and cleaning process and also improves their environment because the eggshells create both social and health problems when left in landfills.

Go to Omuus IGTV to view the interview.

Early eggshell experiment with baking process, the archive earth tone naturally.
Moodboard of chlorophyllin tiles.

Do you want to know more about sustainable materials? Contact us and let’s discuss more of your needs!

Annina Verkkomäki +358 40 7680127

annina.verkkomaki@omuus.com

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Material Audit https://omuus.com/material-audit Mon, 10 May 2021 13:51:09 +0000 https://omuus.com/?p=7506 The post Material Audit appeared first on OMUUS.

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SAVE MONEY AND REDUCE YOUR COMPANY’S CARBON FOOTPRINT. 

 

Material audit helps you to save 3-5% of your company’s turn over. (Business Finland)  

Material Audit investigates the amount of losses generated by your business operations,  the costs of the losses, and the measures for reducing the losses. The audit decreases the environmental impact of your company’s actions by reducing raw materials use and waste.  

Material efficiency is a concrete action in order to show:   

  • The corporate responsibility
  • Enhance competitiveness 
  • Reduce the carbon footprint.

 

WHAT IS MATERIAL AUDIT? 

 

A Material Audit is concrete action for corporate social responsibility with results that can be utilized to plan and maintain an environmental management system. 

The audit uncovers the bottlenecks in the material efficiency, increases the organization’s understanding of its material flows and waste, and identifies measures to improve material efficiency. 

OMUUS is authorized auditor for Business Finland funded Material Audits carried out according to the model by Motiva. After the material audit, the co-operation can be continued in projects related to product design and material optimization. 

 

MATERIAL AUDIT FUNDING 

 

50% Funding from Business Finland, average payback time 1,5months.  

Business Finland funds 50% of Material Audit costs up till 15 000€. In addition to the auditor’s fees and expenses, Material Audit funding may cover a calculated sum of up to 20% of other costs.  

Business Finland may grant up to 15,000 euros of funding for each audit.  

The funding covers the auditor’s fees and other expenses (such as travel expenses) incurred in the audit by an expert auditor who has attended Motiva’s material audit training. 

In addition to the auditor’s fees and expenses, Material Audit funding may cover a calculated sum of up to 20 per cent of other costs. Other costs consist of labor and travel expenses and material and supplies costs incurred by the audited company for the purpose of carrying out the audit. These costs do not need to be specified.

Material Audit funding is offered to SMEs, mid cap companies and large corporations. 

 

Contact Omuus official Material Auditor anne.taitto@omuus.com for more info, or call Annina Verkkomäki 0407680127.

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Four times awarded Medical Kiosk https://omuus.com/triple-awarded-medical-kiosk Mon, 21 Dec 2020 06:12:38 +0000 https://omuus.com/?p=7414 The post Four times awarded Medical Kiosk appeared first on OMUUS.

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Corensis® Medical Kiosk from Arçelik is a medical measurement terminal. It offers automated hospital registration and medical measurements. This is enabled with high precision medical sensors, advanced algorithms, and AI assistance (Artifical Intelligence).

Omuus created the concept design, CMF design (Colors, Material, Finishing), industrial design, and visual UI concept (User Interface) of the Medical Kiosk.

Medical Kiosk improves efficiency when medical staff can focus on healthcare. It provides contactless interaction, a new demand raised by COVID-19. Antimicrobial materials and sanitation of the contact surfaces were part of the concept from the beginning.

 

In detail

The medical measurement process is guided on a large touch-screen, where an AI assistant shows the actions. In the concept, life size real people were considered most approachable. The screen may include private information. Sidebars and handles block the view from others, and private information can be found at the bottom of the screen, blocked by the user.

Medical Kiosk is used by people of different sizes and ages, including users with physical disabilities. Users sit and stand at different stages of the medical measurement process. These requirements set a challenge for ergonomics design. Manually adjustable settings would be too complicated. Automated adjustability was considered expensive and fragile to implement. Therefore automation was considered only for a blood pressure monitor that needs to stay at heart level. Side handles and ECG handle bar on the front help to sit down and get up, as well as to rest hand while blood oxygen is measured in the finger hole on front.

Medical Kiosk includes several sensors for the medical measurement. Their positioning for different users was concepted and tested with the client. In the concept, the floor and seat were a combined weight scale, so a disabled user does not have to stand up for weight measuring if it is difficult. Measuring the length of the user requires momentary standing. Fixed seat with arched front enables medical measurements while seated, as well as the standing position. There are grooves in the seat to prevent slipping. Backrest was considered, but without it is easier to sit down.

Use in hospital also regulates materials. Medical Kiosk is not used in invasive care, yet it has to be easy to clean, and stand strong detergents. Antimicrobial materials and sanitation of the contact surfaces were part of the concept. The materials used in consumer products were considered more approachable than clinical materials. New natural and natural imitating materials were studied during the design process. Materials with a softer appearance were implemented in the seat and as accent materials.

Medical Kiosk has a long service life. The design and materials are expected to be long-lasting. Timeless geometric forms are created with extruded aluminum pillars on corners. They are created from one mold. Sheet metal is used in the maintenance door and below the screen to ensure privacy while seated. Maintenance door on the back of the Medical Kiosk can be used as an information board. Sheet metal on the floor is textured to avoid slipperiness. Side handles are also created from one mold. Parts are replaceable and economical to manufacture.

Collaboration between Arçelik and Omuus started in 2016. Together we have created products like Smart Assistant speaker Arçelik Asista, awarded Point-of-Sales device Beko Sardis, webdesign for Token Inc., as well as Research and Marketing.

 

Corensis® Medical Kiosk has received multiple awards:

  • The oldest international design award, promoting excellence in design and innovation since 1958.

 A’ Design Award & Competition – Bronze A’ Design Award

Medical Devices and Medical Equipment Design Category

  • The World’s largest, most prestigious and influential design accolade, the highest achievement in design. 

 Doktorclub Awards 2020 –  R&D / Innovation Practice of the Year

  • The Pioneer of Digital Transformation in Healthcare, and the Leading Phycisians – Only Platform in Turkey.

 MedTech Breakthrough Awards – Best IoT Healthcare Platform 2020

  • Recognize the top companies, people, platforms and products in the health, fitness and medical technology industries today.

 

Arçelik works for a sustainable future through technology, human resources and production power. As Europe’s fourth-biggest white goods company, Arçelik operates in 146 countries with 12 brands (arcelikglobal.com).

Omuus is a strategic, material driven technology design agency based in Helsinki, London and Beijing. We are rooted in Nordic design sensibility with knowledge of global market preferences with sensitivity to business.

Inquiries: info(at)omuus.com

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Technical Information https://omuus.com/technical-information Tue, 20 Oct 2020 12:18:09 +0000 https://omuus.com/?p=7317 Username or Email Address Password Remember Me Lost your password?

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Video marketing: Motion graphics. https://omuus.com/motion_graphics Mon, 05 Oct 2020 09:48:45 +0000 https://omuus.com/?page_id=7185 The post Video marketing: Motion graphics. appeared first on OMUUS.

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.

Video marketing is the most important marketing trend today:

  • Google and LinkedIn pushes pages that include videos higher in the rankings
  • 52% of consumers are more confident in online purchase decision because of videos
  • 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video
  • 68% say video is the most preferred way to learn about new product or service
  • it takes only 10 seconds for a consumer to form an impression of a brand

How to engage with your consumer in a crowded digital marketplace?

Social media calls for more engaging advertising, where video and motion graphics are being used to establish effective connection with the audience.

Animation is immersive and informative storytelling for companies for the brand to come alive and to be more engaging. Animation is about pushing the boundaries of imagination with mixed reality technologies to generate meaningful experiences for brands and their consumers.

Why choose animation over video production?

Animation is 100% digital production, it is much more cost efficient compared to video production with location rent, film crew, equipments, actors, post processing etc. costs.

We use mixed animation tools for animation creation, depending on the style you want to achieve for your brand. The work in general includes:

  • Content: 1-2 hour workshop with your team
  • Storyboard: 1st review of still images
  • modification round if needed
  • Animated content
  • Final deliverable in different formats: portrait and landscape for your brand to use in the website, LinkedIn, Instagram, etc. other social mediums and shop displays.

Is it expensive?

The price for the motion graphic is naturally depending on what is needed to be achieved; the lenght, the complexity of the film but here is example:

  • Logo motion graphics : 3-5 days.
  • Motion graphic design: 2-5 weeks

Contact us and lets talk about your motion graphic needs!

annina.verkkomaki@omuus.com

 

Video references: 01-02 Omuus.com 03-04 Moezcare.com 05 Tokeninc.com

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Sourcing suppliers and goods from China. https://omuus.com/sourcing Tue, 29 Sep 2020 10:38:48 +0000 https://omuus.com/?page_id=7119 The post Sourcing suppliers and goods from China. appeared first on OMUUS.

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NEED SOURCING?

Your product development and goods sourcing can benefit greatly of working with Omuus:

  • Over 20 years experience of product development
  • Over 450 supplier contacts globally
  • Verified and existing supplier network
  • Knowledge of product technical, material and quality requirements
  • Local Omuus China team, for smooth communication
  • Design lead sourcing for high quality manufacturing
  • Ability to support onsite quality control and design translationtion

SUPPLIER SOURCING

Omuus delivery:

  • Identifying best suppliers based on the customer’s technical requirements
  • Meet specific technical requirements such as high quality coatings, die casts, metal stamping or plastic injection molding etc.
  • Facilitate communications
  • Suppliers’ key business information and company status
  • Verification whether supplier is indeed a factory and not a middleman
  • Supplier quality assurance
  • Production capability and capacity
  • Whether supplier has the technical expertise and production capability to deliver what they say they can deliver
  • Onsite factory audits, quality inspections and quality control
  • Design translation
  • Effective communication in native Chinese language

SOURCING GOODS

Omuus delivery:

  •  Identifying best ODM suppliers for your goods
  •  Suppliers’ key business information and company status
  •  Supplier reputation and quality assurance
  •  Production capability and capacity
  •  Onsite factory audits, quality inspections and quality control
  •  Effective communication in native Chinese language
  •  Design translation or customization for ODM products

 

Contact us for example projects and quotation for your next project!

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