July 07, 2021

Circular thinking and production – Nature Squared 

Circular thinking and production - Nature Squared
Elaine examining eggshell quality in the lab.

“We approach circular design not only by optimising the waste material during the production phase but also by optimising the knowledge, technology and skillset.” – Elaine Yan Ling Ng 

OMUUS interviewed Elaine Yan Ling Ng the founder of The Fabrick Lab and also Chief Material Innovator at Nature Squared. In the interview Elaine will talk about alternative waste material, how it can be reused and applied in material design, what is essential in reusing such materials and how Nature Squared plays its part in it.

The interview concludes with Elaine referring to her learnings at the University of Cambridge*, on how to lead a company towards a more sustainable business management.

*University of Cambridge, Institute for Sustainability Leadership, Business and Sustainability Management

 

Circular thinking and production - Nature Squared
Experimenting Nature Squared own RGB with natural dye extract.
Circular thinking and production - Nature Squared
Sneak peek of Nature Squared marking kit,
Elaine has designed a range of palette that provide pre design tile combination for interior designers to choose from.

The future of material technology has to look towards the type of waste people are producing. Consumption and production inevitably link with each other therefore the focus needs to go into what kind of products we create. It becomes the brands responsibility to produce in a more responsible way. 

For Nature Squared circular design is not only about optimizing the waste material during production but also about understanding the social aspect of using the material. Their factories are located in Cebu, Philippines and for that surrounding eggshell was the obvious material that there is a stable supply off and therefore has a direct impact to its surroundings. Using the eggshell waste benefits the locals through the picking and cleaning process and also improves their environment because the eggshells create both social and health problems when left in landfills.

Go to Omuus IGTV to view the interview.

Circular thinking and production - Nature Squared
Early eggshell experiment with baking process, the archive earth tone naturally.
Circular thinking and production - Nature Squared
Moodboard of chlorophyllin tiles.

Do you want to know more about sustainable materials? Contact us and let’s discuss more of your needs!

Annina Verkkomäki +358 40 7680127

annina.verkkomaki@omuus.com