Mia Aalto-Setälä, Author at OMUUS https://omuus.com/author/mia Experience led design Tue, 30 Nov 2021 13:47:03 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.2 https://omuus.com/wp-content/uploads/2016/12/thumbnail.png Mia Aalto-Setälä, Author at OMUUS https://omuus.com/author/mia 32 32 Happy 10th year anniversary to Omuus! https://omuus.com/happy-10th-year-anniversary-to-omuus Tue, 30 Nov 2021 12:10:29 +0000 https://omuus.com/?p=53632 This blog post has been waiting to happen in my to-do list for a while. Why does it feel cumbersome to write about one’s own company – as creating content for so many other brands come with ease?

But alas, here we celebrate our 10th year anniversary as Omuus brand. To say the time has flown is understatement. I will try my best to elevate some of the stories of our adventures during these years.

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This blog post has been waiting to happen in my to-do list for a while. Why does it feel cumbersome to write about one’s own company – as creating content for so many other brands come with ease?

But alas, here we celebrate our 10th year anniversary as Omuus brand. To say the time has flown is understatement. I will try my best to elevate some of the stories of our adventures during these years.

Did you know Omuus is a family company? The story begins at Nokia, where myself and my sister Janina had been trained as CMF designers, being part of one of the most amazing teams in product development and design. When I left for maternity leave, and after the Microsoft acquisition happened, we decided together with my husband Tomi and Janina to start a business to offer CMF design as it was still in its infancy around the world in consumer electronics industry.

A bit of a background detail: Tomi is an airline captain, and our family have had the privilege to travel with him and have easy access to study the markets around the globe. In the beginning we had amazingly matching itineraries. One time for example he was the captain on my flight to Japan. Who else can say their hubbies take them to work on the other side of the globe?

Omuus projects have taken us to adventures in so many countries, visiting beautiful places and meeting wonderful people. Without this work it can be said that those places would not have been visited by us. One time I took the wrong train in Switzerland, traveled 1 hour to the wrong direction and another back with otherworldly scenery experience. Best wrong way trip ever. And the food, oh my, how I still have daydreams of the food we were offered in Istanbul while making a field study, or Omuus team travelling with car through Europe to meet different suppliers, what an adventure. And nothing beats the feeling when our team has successfully solved the problem the client has had.

In the beginning we were just a few, but we grew to be over 20 specialists over two continents, and started another company in Beijing to support the China projects. Our China colleagues have been amazing, we have spent countless of hours in meetings where the only spoken language is Chinese. Our Chinese colleagues have been incremental in understanding the Chinese market and user experience.

In my Nokia times my colleagues took the time to have lunch with me, and we continued that lovely practice in our company. In the beginning Tomi used to cook lunch for the team, and like a family we ate together. We have so many great memories of just enjoying the company around good bowl of food and you can see those images in the Omuus Instagram reel we posted. The global pandemic took those close moments away for few years, but we hope to start that tradition again when times are safer. The aftermath of the pandemic is still to be seen for both to Omuus and to our clientele, as the turbulent times are still upon us.

We have been fortunate to work with amazing partners, to do research on new and exciting technologies, curate sustainable materials and manufacturing technologies, finding the underlying drivers of user experience and translating all that data into designs, materials, colors and storytelling. Our people have always been our greatest asset, and we are thankful to have them grow together with Omuus to the company we are today. We have made Omuus as a platform for people to join and to grow into new roles. Cheers to all of our people out there who have been part of Omuus journey – until we meet again.

During these 10 years we have done dozens of lectures around the world, contributed to books, held hundreds of workshops, curated and validated our CMF methodology with over 300 projects and networked with embassies, research agencies and universities, collaborated with almost 500 suppliers worldwide and contributed to multidisciplinary teams of marketing, R&D, cognitive science, business, UI and UX design for various industries and across markets. In our Helsinki office we have material library tailored to technology industry, presenting over 12 000 material samples. To continue in the theme of numbers, this blog post is our 61st.

 

As a celebration to our 10 years, the Omuus website was redesigned and updated with the latest projects and services.

Each project is unique, and our promise is that we are equally dedicated, no matter the size or project content. I love how that excitement and dedication is also recognized by our clientele: ‘The Omuus team was very dedicated and reliable in their work. As a customer, I felt being the most important customer at that moment.Kultavilla.

Quite often the projects run in parallel, and there are multitude of details that need to be worked out simultaneously. We take pride in our attention to detail, and our ability to identify and take away the pain our clients have by providing actionable solutions.

A huge thank you to our clients for enabling us to do what we love!

 

Send me a note if you want to talk more, we are here for you!

Let’s work together for a sustainable tomorrow.

 

Stay safe!

Annina Verkkomäki

Chief Creative Director

annina.verkkomaki at omuus.com

www.omuus.com

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Material Audit https://omuus.com/material-audit Mon, 10 May 2021 13:51:09 +0000 https://omuus.com/?p=7506 The post Material Audit appeared first on OMUUS.

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SAVE MONEY AND REDUCE YOUR COMPANY’S CARBON FOOTPRINT. 

 

Material audit helps you to save 3-5% of your company’s turn over. (Business Finland)  

Material Audit investigates the amount of losses generated by your business operations,  the costs of the losses, and the measures for reducing the losses. The audit decreases the environmental impact of your company’s actions by reducing raw materials use and waste.  

Material efficiency is a concrete action in order to show:   

  • The corporate responsibility
  • Enhance competitiveness 
  • Reduce the carbon footprint.

 

WHAT IS MATERIAL AUDIT? 

 

A Material Audit is concrete action for corporate social responsibility with results that can be utilized to plan and maintain an environmental management system. 

The audit uncovers the bottlenecks in the material efficiency, increases the organization’s understanding of its material flows and waste, and identifies measures to improve material efficiency. 

OMUUS is authorized auditor for Business Finland funded Material Audits carried out according to the model by Motiva. After the material audit, the co-operation can be continued in projects related to product design and material optimization. 

 

MATERIAL AUDIT FUNDING 

 

50% Funding from Business Finland, average payback time 1,5months.  

Business Finland funds 50% of Material Audit costs up till 15 000€. In addition to the auditor’s fees and expenses, Material Audit funding may cover a calculated sum of up to 20% of other costs.  

Business Finland may grant up to 15,000 euros of funding for each audit.  

The funding covers the auditor’s fees and other expenses (such as travel expenses) incurred in the audit by an expert auditor who has attended Motiva’s material audit training. 

In addition to the auditor’s fees and expenses, Material Audit funding may cover a calculated sum of up to 20 per cent of other costs. Other costs consist of labor and travel expenses and material and supplies costs incurred by the audited company for the purpose of carrying out the audit. These costs do not need to be specified.

Material Audit funding is offered to SMEs, mid cap companies and large corporations. 

 

Contact Omuus official Material Auditor anne.taitto@omuus.com for more info, or call Annina Verkkomäki 0407680127.

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Four times awarded Medical Kiosk https://omuus.com/triple-awarded-medical-kiosk Mon, 21 Dec 2020 06:12:38 +0000 https://omuus.com/?p=7414 The post Four times awarded Medical Kiosk appeared first on OMUUS.

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Corensis® Medical Kiosk from Arçelik is a medical measurement terminal. It offers automated hospital registration and medical measurements. This is enabled with high precision medical sensors, advanced algorithms, and AI assistance (Artifical Intelligence).

Omuus created the concept design, CMF design (Colors, Material, Finishing), industrial design, and visual UI concept (User Interface) of the Medical Kiosk.

Medical Kiosk improves efficiency when medical staff can focus on healthcare. It provides contactless interaction, a new demand raised by COVID-19. Antimicrobial materials and sanitation of the contact surfaces were part of the concept from the beginning.

 

In detail

The medical measurement process is guided on a large touch-screen, where an AI assistant shows the actions. In the concept, life size real people were considered most approachable. The screen may include private information. Sidebars and handles block the view from others, and private information can be found at the bottom of the screen, blocked by the user.

Medical Kiosk is used by people of different sizes and ages, including users with physical disabilities. Users sit and stand at different stages of the medical measurement process. These requirements set a challenge for ergonomics design. Manually adjustable settings would be too complicated. Automated adjustability was considered expensive and fragile to implement. Therefore automation was considered only for a blood pressure monitor that needs to stay at heart level. Side handles and ECG handle bar on the front help to sit down and get up, as well as to rest hand while blood oxygen is measured in the finger hole on front.

Medical Kiosk includes several sensors for the medical measurement. Their positioning for different users was concepted and tested with the client. In the concept, the floor and seat were a combined weight scale, so a disabled user does not have to stand up for weight measuring if it is difficult. Measuring the length of the user requires momentary standing. Fixed seat with arched front enables medical measurements while seated, as well as the standing position. There are grooves in the seat to prevent slipping. Backrest was considered, but without it is easier to sit down.

Use in hospital also regulates materials. Medical Kiosk is not used in invasive care, yet it has to be easy to clean, and stand strong detergents. Antimicrobial materials and sanitation of the contact surfaces were part of the concept. The materials used in consumer products were considered more approachable than clinical materials. New natural and natural imitating materials were studied during the design process. Materials with a softer appearance were implemented in the seat and as accent materials.

Medical Kiosk has a long service life. The design and materials are expected to be long-lasting. Timeless geometric forms are created with extruded aluminum pillars on corners. They are created from one mold. Sheet metal is used in the maintenance door and below the screen to ensure privacy while seated. Maintenance door on the back of the Medical Kiosk can be used as an information board. Sheet metal on the floor is textured to avoid slipperiness. Side handles are also created from one mold. Parts are replaceable and economical to manufacture.

Collaboration between Arçelik and Omuus started in 2016. Together we have created products like Smart Assistant speaker Arçelik Asista, awarded Point-of-Sales device Beko Sardis, webdesign for Token Inc., as well as Research and Marketing.

 

Corensis® Medical Kiosk has received multiple awards:

  • The oldest international design award, promoting excellence in design and innovation since 1958.

 A’ Design Award & Competition – Bronze A’ Design Award

Medical Devices and Medical Equipment Design Category

  • The World’s largest, most prestigious and influential design accolade, the highest achievement in design. 

 Doktorclub Awards 2020 –  R&D / Innovation Practice of the Year

  • The Pioneer of Digital Transformation in Healthcare, and the Leading Phycisians – Only Platform in Turkey.

 MedTech Breakthrough Awards – Best IoT Healthcare Platform 2020

  • Recognize the top companies, people, platforms and products in the health, fitness and medical technology industries today.

 

Arçelik works for a sustainable future through technology, human resources and production power. As Europe’s fourth-biggest white goods company, Arçelik operates in 146 countries with 12 brands (arcelikglobal.com).

Omuus is a strategic, material driven technology design agency based in Helsinki, London and Beijing. We are rooted in Nordic design sensibility with knowledge of global market preferences with sensitivity to business.

Inquiries: info(at)omuus.com

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Video marketing: Motion graphics. https://omuus.com/motion_graphics Mon, 05 Oct 2020 09:48:45 +0000 https://omuus.com/?page_id=7185 The post Video marketing: Motion graphics. appeared first on OMUUS.

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.

Video marketing is the most important marketing trend today:

  • Google and LinkedIn pushes pages that include videos higher in the rankings
  • 52% of consumers are more confident in online purchase decision because of videos
  • 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video
  • 68% say video is the most preferred way to learn about new product or service
  • it takes only 10 seconds for a consumer to form an impression of a brand

How to engage with your consumer in a crowded digital marketplace?

Social media calls for more engaging advertising, where video and motion graphics are being used to establish effective connection with the audience.

Animation is immersive and informative storytelling for companies for the brand to come alive and to be more engaging. Animation is about pushing the boundaries of imagination with mixed reality technologies to generate meaningful experiences for brands and their consumers.

Why choose animation over video production?

Animation is 100% digital production, it is much more cost efficient compared to video production with location rent, film crew, equipments, actors, post processing etc. costs.

We use mixed animation tools for animation creation, depending on the style you want to achieve for your brand. The work in general includes:

  • Content: 1-2 hour workshop with your team
  • Storyboard: 1st review of still images
  • modification round if needed
  • Animated content
  • Final deliverable in different formats: portrait and landscape for your brand to use in the website, LinkedIn, Instagram, etc. other social mediums and shop displays.

Is it expensive?

The price for the motion graphic is naturally depending on what is needed to be achieved; the lenght, the complexity of the film but here is example:

  • Logo motion graphics : 3-5 days.
  • Motion graphic design: 2-5 weeks

Contact us and lets talk about your motion graphic needs!

annina.verkkomaki@omuus.com

 

Video references: 01-02 Omuus.com 03-04 Moezcare.com 05 Tokeninc.com

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Sourcing suppliers and goods from China. https://omuus.com/sourcing Tue, 29 Sep 2020 10:38:48 +0000 https://omuus.com/?page_id=7119 The post Sourcing suppliers and goods from China. appeared first on OMUUS.

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NEED SOURCING?

Your product development and goods sourcing can benefit greatly of working with Omuus:

  • Over 20 years experience of product development
  • Over 450 supplier contacts globally
  • Verified and existing supplier network
  • Knowledge of product technical, material and quality requirements
  • Local Omuus China team, for smooth communication
  • Design lead sourcing for high quality manufacturing
  • Ability to support onsite quality control and design translationtion

SUPPLIER SOURCING

Omuus delivery:

  • Identifying best suppliers based on the customer’s technical requirements
  • Meet specific technical requirements such as high quality coatings, die casts, metal stamping or plastic injection molding etc.
  • Facilitate communications
  • Suppliers’ key business information and company status
  • Verification whether supplier is indeed a factory and not a middleman
  • Supplier quality assurance
  • Production capability and capacity
  • Whether supplier has the technical expertise and production capability to deliver what they say they can deliver
  • Onsite factory audits, quality inspections and quality control
  • Design translation
  • Effective communication in native Chinese language

SOURCING GOODS

Omuus delivery:

  •  Identifying best ODM suppliers for your goods
  •  Suppliers’ key business information and company status
  •  Supplier reputation and quality assurance
  •  Production capability and capacity
  •  Onsite factory audits, quality inspections and quality control
  •  Effective communication in native Chinese language
  •  Design translation or customization for ODM products

 

Contact us for example projects and quotation for your next project!

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CMF Combination II https://omuus.com/cmf-combination-ii Mon, 21 Sep 2020 10:34:49 +0000 https://omuus.com/?p=6601 Username or Email Address Password Remember Me Lost your password?

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CMF Combination III https://omuus.com/cmf-combination-iii Mon, 21 Sep 2020 10:34:42 +0000 https://omuus.com/?p=6605 Username or Email Address Password Remember Me Lost your password?

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CMF Theme https://omuus.com/cmf-theme Mon, 21 Sep 2020 10:34:30 +0000 https://omuus.com/?p=6804 Username or Email Address Password Remember Me Lost your password?

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About https://omuus.com/about Mon, 21 Sep 2020 10:34:17 +0000 https://omuus.com/?p=6616 Username or Email Address Password Remember Me Lost your password?

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CMF Combination I https://omuus.com/cmf-combination-i Mon, 21 Sep 2020 10:34:10 +0000 https://omuus.com/?p=6594 Username or Email Address Password Remember Me Lost your password?

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