Research & Brand experience

Data driven design is fundamental for omuus. Our philosophy is to design today for the brand to be relevant for consumers in coming decades.

Generation Z is going to be 40% or all consumers in 2020 – what do they expect?

Research include: design-, market- and consumer trends, benchmarking the competitive situation, definition of key design drivers for competitiveness, CMF and material technology trends translated to portfolio logic and palettes.

Design concepting

From product vision to concepting and preproduction.

Today we have a responsibility to be part of solving problems our world is facing. The design for augmented reality, multisensorial and immersive brand spaces and devices, holistic design with the understanding of cognitive science for all the brand touch points are all crucial for future success.

Omuus specialists have an extensive experience co-operating with R&D. For perfected shapes and surfaces we have Catia V5 and V6 as modelling tool. We also use Keyshot, Alias, Rhino and Creo.

Additional services animations and Motion graphics for self-explanatory presentations, Marketing design, UX/ UI design, Project management, Supplier sourcing, Packaging concepting and implementation and Appearance model making.

Design productization

Customers have higher expectations on the sustainability credentials of companies. Sensory, aesthetic and socio-technical properties of materials strongly impact the success of products.

Omuus experts together with the domestic and global supplier network can provide fast time to market with productization. Our designers will work onsite to manage the quality of materials, models and creation of working prototypes.

Our global CMF (Color, Material and Finish) team and our Material Technology Engineer (M.Sc.) have all average of 20 years of expertise in product making. We keep up our supplier network and wide materials library. Our hands have gone through dozens of production builds and material trials, we have good communication skills and global professional network.