The role of designer is changing

How would you describe your work at Omuus? Today at Omuus I hold a role as a Creative director and country manager from London. I have a background from the corporate world, so working for a small agency is very different. One needs to be hands on in every level of...

Bio design

Bio Design or Synthetic biology, also called bio-engineering, is an expanding market. It is expected to exceed $13.4 billion by 2019. This field is increasingly relevant to designers and everyone working in the field of design today should at least be aware of what it...

SIMPLIFYING TECHNOLOGY

‘The need of simplification in technology means that there is a demand for technology to be more filtering, distilling and abstracting. This would contribute to increased focus and efficiency through clarity.’   OMUUS interviewed Yannis Paniaras, a principal...

POWER OF DESIGN IN MARKETING

‘People are not interested in your company, your brand, your product. They really aren’t, sad as that may be, and even if you get through with the message they’re sceptical.- Along come stories. They’re more impactful than facts. They get attention....

DELUSIONS OF CMF

Delusion #1 CMF DESIGNER IS ONLY TO CREATE COLOR FOR PRODUCT DESIGN. The tasks of a CMF designer begin from industry research to the creative process, strategic portfolio design, eventually to the execution and finally to design quality supervising. CMF designers need...

BUSINESS FOR ASIA

We at Omuus have had an exciting winter. Our Shanghai office made a breakthrough on China market, with our two China Specialists Minna Qiang and Ruth Ng, along with Yone Lee! Thanks to these three, today OMUUS is a specialist agency also when it come to market...